The life of an expatriate woman who decides to follow her husband’s career and live in Bangkok is complex. While this woman may seem like an adventurer, boldly going in to new countries and cultures with no safety net, the struggle is real.
Acclimate was a magazine created by Tracey Starr, an expatriate woman living in Bangkok. She left behind her career and the colleagues who respected her intelligence and accomplishments, along with friends and family and all the other comforts from home. She wished there was a magazine out there that spoke to her as an expat woman, a magazine that addressed her needs and concerns living in a foreign land. When she found no such magazine she decided to create one herself.
I met Tracy by chance at the opening reception of an art exhibit in Bangkok. When I told her more about myself and what I do, magazine design being one of my specialties, we immediately clicked. She had been thinking about starting a magazine and wasn’t sure how to go about getting the magazine design and printing executed. Enter Leanne at just the right time.
I began working with Tracey on the Acclimate magazine design in its early planning stages. As a long time expat myself (having been raised by expat parents) I understood the need and project requirements. She wanted the magazine to be clean, colourful and feminine. I designed the media kit and the look of the entire magazine to be taken seriously, with a professional yet playful look that, along with all its well-written content, made it a little easier for expatriate women to find their best life in Bangkok.
For almost two years I worked closely with Tracey, managing advertising, preparing the magazine layout, overseeing printing and distribution. Acclimate magazine was published quarterly, with six issues distributed before Tracey moved to Hong Kong and started a new chapter in her expat life.